Through simplicity you will achieve greatness…

SRA was found by Shaun Rusch, pro-angler, in October 2016.  It is Shaun’s passion to help people reaching their full potential in conventional angling.

Shaun’s journey in angling started from a young age as a boy of 8 years old.  Harold Rusch, fishing legend and coach, father of Shaun Rusch, has been the inspiration behind Shaun’s success in angling.

Through Shaun’s provincial career, he achieved 3 times national colours, 5 times SAVOF colours and 6 times Provincial colours.

SRA consists of three divisions:

SRA Signature Series

This dips & floats range has been developed with round about 28 years of angling experience all compiled in two boxes, namely Fishbox 1 & Fishbox 2.  The dip and float range consists of 10 dips and 10 floats.

SRA Coaching

It is Shaun’s passion to coach and mentor anglers through his build up experience rather to keep all the experience for himself and his own gain.

SRA Design Series

TKC (The Kingsman Company) is the designer of our exclusive men’s and women clothing range.


Signature Series

Custom developed dips and floats signature range.


Custom made fish boxes containing dips and floats

Fish Box 1

Fish Box 2

Dips & Floats

Custom made dips and floats



For the love of the sport


+27 82 372 7094


    Area of Interest:
    SRA Signature SeriesSRA CoachingSRA Design SeriesOther